I received an email the other day from a client who has been receiving my weekly articles for years. She was frustrated with my new article “format” because it was difficult to read. To paraphrase her email, she stated:

“Rob, when you use all caps for your bullet points, they are very difficult to read.  I send your weekly blogs to people in my department and it would be so much easier to read if you didn’t use all caps! Could you please make  that  change?  Below is a snapshot of what parts of your article looks like when I receive it.”
READ MORE: http://www.robertstevenson.org/robert-stevenson-blog/we-dont-know-what-we-dont-know